Analytics and Performance Reporting

Digital marketing only works when you can measure what matters. At Digital Roads, we provide detailed analytics and reporting that show exactly how your campaigns and website are performing. We make the numbers clear, actionable, and tied directly to your business goals so you can make confident decisions.

Customised Dashboards

We set up easy-to-read dashboards so you can see your results at a glance without drowning in data.

Cross-Channel Tracking

From Google Ads and SEO to social media campaigns, we track performance across every channel in one place.

Actionable Insights

Our reports highlight what is working, what is not, and what should be done next to improve results.

Transparent Reporting

You see the same data we do, with no confusion or hidden numbers.

Clarity and Confidence

Know exactly where your marketing spend is going and how it is performing.

Better Decision Making

Use accurate data to invest in what works and cut back on what does not.

Prove ROI

Clear reporting demonstrates the value of your marketing investment.

Analytics With Digital Roads

Data is only useful if you know how to apply it. We simplify analytics and focus on the metrics that matter most for your business growth. That could be cost per lead, return on ad spend, or organic traffic trends.

We use tools like Google Analytics 4, Google Tag Manager, SEMrush, and Meta Ads Manager to track performance across channels. Reports can be delivered monthly or quarterly depending on your needs, and every report includes recommendations for next steps.

This service is ideal for:

  • Businesses that want full visibility over their marketing performance

  • Companies already spending on ads but unsure if they are getting a return

  • Local businesses and ecommerce brands who need clear ROI tracking

  • Agencies or teams looking for reliable reporting without confusion

Frequently asked questions

Do I need technical knowledge to understand the reports?

No. We present data in simple terms and focus on insights that matter for your business.

Can you track leads as well as clicks?

Yes. We set up conversion tracking so you know which campaigns are bringing enquiries and sales, not just visits.

What if I already have Google Analytics set up?

We can audit your current setup, fix errors, and ensure you are tracking the right metrics.

Do I need technical knowledge to understand the reports?

No. We present data in simple terms and focus on insights that matter for your business.

Can you track leads as well as clicks?

Yes. We set up conversion tracking so you know which campaigns are bringing enquiries and sales, not just visits.

What if I already have Google Analytics set up?

We can audit your current setup, fix errors, and ensure you are tracking the right metrics.

Do I need technical knowledge to understand the reports?

No. We present data in simple terms and focus on insights that matter for your business.

Can you track leads as well as clicks?

Yes. We set up conversion tracking so you know which campaigns are bringing enquiries and sales, not just visits.

What if I already have Google Analytics set up?

We can audit your current setup, fix errors, and ensure you are tracking the right metrics.

All Services

Digital Roads Agency

We are a proud Melbourne-based Australian digital agency specialising in helping small to medium sized businesses succeed online.

Digital Roads Agency

We are a proud Melbourne-based Australian digital agency specialising in helping small to medium sized businesses succeed online.

Digital Roads Agency

We are a proud Melbourne-based Australian digital agency specialising in helping small to medium sized businesses succeed online.