Digital Roads Privacy Policy
Privacy Policy
Effective Date: 4/9/2025
Digital Roads respects your privacy and is committed to protecting your personal information in accordance with the Australian Privacy Principles under the Privacy Act 1988 (Cth). This policy explains how we collect, use, disclose and protect personal information when you visit our website, engage our services, or interact with us.
Information We Collect
We may collect the following types of personal information:
Contact details such as name, email address, phone number, and business information provided when you enquire or work with us.
Technical information such as your IP address, browser type, device information, and pages visited on our website.
Behavioural information collected via analytics and tracking tools, such as session recordings, heatmaps, click patterns, and form interactions.
How We Collect Information
We collect personal information when you:
Submit an enquiry through our website or contact form.
Communicate with us via email, phone, or social media.
Use our website, which uses cookies and third-party tracking technologies.
We use tools including Microsoft Clarity, Google Analytics 4, Google Tag Manager, and other analytics platforms to help us understand how visitors interact with our website. These tools may record session data, heatmaps, mouse clicks, scrolling activity, and technical details about your device.
Why We Collect Information
We collect personal information to:
Respond to your enquiries and provide our services.
Improve our website experience and the effectiveness of our digital strategies.
Analyse user behaviour to optimise website usability, performance, and marketing campaigns.
Meet our legal obligations.
Cookies and Tracking
Our website uses cookies and similar technologies to enhance functionality and measure performance. You may disable cookies through your browser settings, but this may affect website functionality.
Disclosure of Personal Information
We may share personal information with:
Service providers who assist us with hosting, analytics, marketing, and IT support.
Regulatory authorities where required by law.
We do not sell or rent personal information to third parties. Some service providers may be located outside Australia (for example, in the United States), which means your data may be transferred overseas.
Data Security
We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access. While we use secure systems, no data transmission over the internet is entirely secure.
Access and Correction
You may request access to or correction of the personal information we hold about you by contacting us at the details below.
Contact Us
If you have any questions about this Privacy Policy or how your information is handled, please contact us:
Digital Roads
Email: harry.roadley@digitalroads.agency
Phone: 0413 187 461
Website: digitalroads.agency