Deliverables
Website, Digital Marketing, Social Media Strategy
Date
2025
The Problem
Leap Healthcare came to Digital Roads feeling held back by their digital presence. Their old website was confusing for users, difficult to update and no longer reflected the standard of care they provide. Patients struggled to find key information, bookings were inconsistent and their marketing costs were rising with little return. Leap knew their online presence was limiting their growth and needed a clear, modern and reliable system that actually supported the business.
How Digital Roads Solved The Problem
A Modern Site Built for Growth
Leap needed a website that reflected the professionalism of their clinic. We rebuilt their entire digital experience with a clean, fast and mobile focused design that makes it easy for patients to find what they need and book with confidence.
Record Month Within 30 Days
After launching their new website and marketing structure, Leap achieved their highest revenue month on record. New patient numbers jumped from the low thirties to well above forty, giving them immediate traction and momentum.
Cost Per Acquisition Cut in Half
Leap had been paying too much for each new patient. By improving their website experience, tightening their targeting and restructuring their campaigns, we reduced their cost per acquisition to less than half of what they were paying before.
New Patient Growth Up by 51%
After launching the new website and marketing strategy, Leap saw a major improvement in new patient acquisition. Growth increased by about fifty one percent, followed by a further thirty percent improvement soon after. Their digital presence began attracting more of the right patients with far greater consistency.
From a Frustrating Digital Presence to a High Performing Growth Engine
Leap Healthcare reached out to us knowing their digital presence was holding them back. Their website felt outdated, slow and disconnected from the quality of care they provide in clinic. Patients often struggled to find key information, and the experience lacked clarity and confidence.
Simple updates were difficult and time consuming, which stopped the team from keeping the site fresh. On top of this, their advertising costs were rising while results were falling. Leap needed a digital foundation that reflected their professionalism and supported real growth.
Creating a Website That Supports Patient Growth
We rebuilt Leap’s website from the ground up with a focus on patient behaviour and engagement. The new design is clean, modern and easy to navigate, giving patients confidence from the moment they arrive.
Pages were structured to guide visitors through key services, answer questions quickly and make bookings simple. This reduced friction and helped more patients take action.
Helping Leap Stand Out in a Competitive Market
Leap wanted to strengthen their presence across physiotherapy, Pilates and athlete performance. Their previous website gave them little room to highlight these services or explain what made their programs different.
We created dedicated sections that educate patients, present their programs clearly and build trust through thoughtful design and messaging. This clarity positioned Leap as a leader in their area and helped them connect with the right patients.
Improving Visibility and Discoverability
With a refined site structure, improved content and strong technical foundations, Leap began appearing on the front page of Google for important physiotherapy searches.
This increase in visibility allowed more potential patients to discover their clinic organically, reducing their reliance on paid ads.
Fixing Inefficient Marketing and Reducing Costs
Before working with us, Leap had been paying too much to acquire each new patient. Their campaign structure was unclear and the website was not converting well, which drove costs up.
After launching the new website and marketing strategy, their cost per acquisition dropped to less than half of what it had been. Their marketing spend immediately became more efficient and far more predictable.
Strong Results Within the First Month
Within thirty days of launch, Leap achieved their highest revenue month on record.
New monthly patient numbers increased significantly by 51%. With a better website experience and a more focused marketing setup, Leap began attracting more of the right patients on a consistent basis.
Built for Flexibility and Long Term Growth
By moving the site to Framer, Leap gained full control over their content and no longer relies on developers for simple updates. This allows them to stay agile and keep their digital presence aligned with their business.
Combined with ongoing tracking, clear data and a scalable foundation, Leap now has a website and marketing system designed for long term growth.
Daniel White-Alikakos - Leap Healthcare, Founder
"Digital Roads completely transformed our online presence. The new site looks professional, is easy to update, cost-effecient and is already bringing in the right clients."
