The Problem
Align Health Collective is an award-winning, multi-disciplinary allied health group with clinics across the country. The care and the reputation were never in question. What they wanted was a reliable, measurable flow of new patients from paid ads, without pouring budget into a channel that could not prove its return. Paid social is easy to spend money on and hard to hold accountable. Plenty of agencies can generate cheap clicks that never turn into booked patients. Align needed the opposite: campaigns tied to real bookings, with spend measured against real patient value, and the confidence to roll the approach out to more of their locations.
How Digital Roads Solved The Problem
Ads Measured on Booked Patients, Not Just Clicks
The point of difference with Align is what we count. Every campaign is optimised to real bookings, and every lead is tracked through to a confirmed patient, so we are always measuring the number that actually matters: patients in the chair.
That focus is what makes the return defensible. When you measure spend against booked patients rather than raw clicks, the value of Meta stops being a guess and becomes a number the business can plan around.
A Return That Keeps Compounding
Because each location runs its own campaign, the account gets stronger as a whole while we tune each market on its own numbers. Some clinics have become remarkably efficient, booking new patients at a fraction of what the same result would cost elsewhere.
All up, the program has generated well over $180,000 in estimated new patient value, at around $17 back for every dollar invested. The longer the campaigns run and the more we learn about each market, the more efficient the whole account becomes.
Built to Scale Across the Country
Because the system is built around a repeatable approach, strong video, a proven landing page and tracking that ties spend to bookings, it travels well. We take what is already converting, adapt it to the new location, and stand up a new market without starting from scratch.
That is how Align keeps expanding the program, plugging new clinics into an approach that is already producing a return everywhere else it runs. We build for healthcare clinics and nothing else, and that focus is what lets the same system work across city after city.
HOW TO GET STARTED
Every clinic begins with a Digital Discovery Session.
This is a focused working session designed to remove uncertainty and give you a clear, confident plan before any build or marketing work begins. It ensures recommendations are grounded in your clinic’s reality and that you understand the direction before committing to anything.
What you'll receive from the digital discovery session
A clear assessment of your current website and digital presence
An explanation of what patients are experiencing when they find your clinic online
Identification of the main gaps limiting enquiries and bookings
A prioritised roadmap outlining what to fix first and why
A clear assessment of your current website and digital presence
An understanding of which services are worth investing in now and which are not
Transparent next steps with scope, timelines and expectations clearly outlined
There is no obligation to proceed beyond this session. Many clinics find value in the clarity alone.