Author
Harry Roadley
Date
2 Dec 2025
Harry Roadley is a Melbourne-based UX and UI designer and founder of Digital Roads, a digital agency helping businesses grow through website design, digital marketing and strategy. Harry holds many qualifications including a Bachelor of Design with a major in UX interaction design. He is passionate about creating user-friendly digital experiences and delivering measurable results for local businesses.
Understanding the Shift in Google Search
Many business owners are seeing fewer website visits, fewer map views and fewer enquiries. They often search online for why is my business not showing on Google or how do I show up in AI search. The change comes from Google introducing AI Overviews which place an instant summary at the top of many results. This summary can push normal search listings lower and reduce how often your business appears.
What Google’s AI Overviews Actually Do
AI Overviews gather information from pages that Google sees as trustworthy. It looks at content quality, clarity, reviews, structured data and how well a page answers a question. The AI then generates a single summary for users. Helpful for searchers, but potentially concerning for business owners if your information is not included.
Why Some Businesses Disappear from These Results
Your visibility depends on how well your content teaches, explains and supports the user. If your pages are thin, outdated or unclear, the AI often ignores them. Weak service descriptions, vague content or missing details also reduce your presence. In many cases, competitors with stronger content become the source for the AI summary.
Key Signals Google Looks For
Clear definitions of services
Real examples or proof of experience
Specific answers to common customer questions
Updated content that reflects current practice
Strong online trust signals like reviews
These elements help Google understand who you are and when to show you.
How to Improve Your Presence in AI Overviews
Refresh your service pages with clear explanations of what you do, who you help and why customers choose you. Add simple FAQs for each service and update content regularly. Make sure your Google Business Profile is complete with fresh reviews, new photos and consistent updates. Create content that answers specific customer search questions in straightforward language. This gives the AI model strong information to pull from.
Why Taking Action Now Matters
AI driven search will continue to expand. Businesses that adapt early will hold strong visibility while others fall behind. Improving your content now protects your lead flow and helps you stay present in searches that matter for your growth.